Title, meta and heading analyser

How to use it

1. 1Enter the address you want to checkType or paste it into the field marked "Address to check", including the https:// at the front. Any page will do; this is most useful on the pages you actually want ranking.
2. 2Press Check and wait a few secondsThe request runs from our server rather than from your browser, so your cache, your extensions and your login session cannot affect the answer. That is the point of it: you are seeing what an anonymous visitor sees.
3. 3Check the title and description lengths firstBoth are reported with their pixel-ish length as well as their character count, because search engines truncate on width rather than on characters. A truncated title is not an error — it just means the end of your sentence is not being read.
4. 4Look at the heading outline as a structureThe headings are shown as the tree a screen reader and a crawler both walk. A page with no H1, several H1s, or a jump from H1 to H3 is reported — the jump matters more than most people expect, because the outline is how the page explains its own shape.
5. 5Treat a missing description as a decision, not a bugGoogle rewrites descriptions often, and a missing one is not a penalty. It does mean the snippet is being written for you out of page text, which is fine on some pages and poor on others.
6. 6Share or keep the result within 24 hoursThe result has its own link you can send to whoever needs to act on it. It is deleted 24 hours after the check ran, so save anything you need to keep — and re-run the check after a change rather than trusting an old link.

About this tool

This tool reads the three things a search engine uses to understand what a page is about — its title, its meta description and its heading outline — and reports exactly what is there, with the lengths, the duplicates and the gaps in the structure.

It reads the raw HTML, before any JavaScript runs. That is deliberate: it is the version a crawler meets on its first pass, and on a page that builds its own head tags in the browser it is often nothing like what you see in the browser inspector.

Understanding the result

Titles and descriptions are measured in characters and in approximate pixel width, because search results truncate on width rather than on character count — sixty capital W's and sixty lowercase i's occupy very different space.

The heading outline is shown indented by level. This is the structure a screen reader walks and a crawler uses to work out what belongs to what, and reading it laid out usually reveals more than any count does.

A skipped level — an H2 followed directly by an H4 — leaves a hole in that structure. Coming back up a level is normal and is not reported.

Word count is shown and is explicitly advisory. There is no minimum word count in search, and this tool will not invent one.

Example

https://example.com/

Title: "Example Domain" — 14 characters, about 128px
No meta description declared
H1 × 1, H2 × 0 · outline: H1 Example Domain
lang missing · viewport not declared · charset utf-8

Limitations

• Pixel widths are an approximation from a per-character width table. The real width depends on the font Google serves that day, so treat "likely to be shortened" as a hint, not a measurement.
• Google rewrites titles in a large share of results regardless of what you write. A title that fits is a starting point, not a guarantee.
• Content added by JavaScript is not seen here. If your page builds its head tags in the browser, use the raw versus rendered checker to see the difference.
• Whether a heading reads well is a judgement about writing that no tool can make. This reports structure, not quality.

Questions